People want purpose — I have a team of more than 1000 people who are all driving to serve our healthcare provider customers and their patients. So we gave it a name — “your practice is our purpose”. This became a rallying cry that aligned every employee to the same mission. Sales reps in the field felt the highest level of management shared the goal to help their customers. Decisions were made asking “is this YPOP?” as a filter to ensure we were living our mantra.
As a part of my interview series with leaders in healthcare, I had the pleasure to interview Carrie Strom, Senior Vice President, Allergan U.S. Medical Aesthetics. As a commercial leader with 18 years in healthcare marketing, Carrie leads a multi-billion-dollar business unit with more than 1000 employees, spanning skincare, injectables, medical devices and surgical products — including some of the most iconic brands in medical aesthetics (BOTOX® Cosmetic, JUVEDERM®Collection of Fillers and CoolSculpting® to name a few).
