Female Disruptors: Sydney Forbes of Tonsil Tech On The Three Things You Need To Shake Up Your Industry

As a part of our series about women who are shaking things up in their industry, we had the pleasure of interviewing Sydney Forbes.

Sydney Forbes is the CEO and Founder of Tonsil Tech, a company that is revolutionizing the oral care industry with innovative solutions for tonsil stones. Armed with a bioengineering degree from Oregon State University and experience in medical device manufacturing, Forbes has pioneered an affordable, at-home solution to a problem affecting over 10% of Americans. Under her leadership, Tonsil Tech is not only addressing a long-neglected issue in oral care but also empowering individuals to improve their self-esteem and overall oral health through education and accessible care.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

From fainting in anatomy classes to founding Tonsil Tech, a company that’s creating a new category in oral care, my journey has unfolded in the most unexpected yet rewarding ways. It all began during a bioengineering class at Oregon State University, with a simple yet pivotal question — ‘What are 10 things in the medical field you want to change?’ — tonsil stones, a personal frustration and a common problem for many, topped both our lists! Despite initial skepticism from professors, my project partner and I persisted, allowing us to explore tonsil stone removal design criteria and potential solutions. This encounter, combined with my early experiences in dental offices, ultimately inspired me to found Tonsil Tech, dedicated to addressing the pervasive issue of tonsil stones affecting over 10% of Americans.

Post-graduation, I moved to the Bay Area, CA to work in the pharmaceutical industry and 3D printed medical devices, deepening my understanding of healthcare technology. This experience was invaluable, equipping me with insights into advanced manufacturing technologies and their potential applications in medical device prototyping.

In 2020, the founding of Tonsil Tech marked the beginning of our determination to engineer a solution we could share with the world. I found inspiration in the potential impact and was driven to develop accessible, effective solutions for managing tonsil stones. This ambition led to us engineering tools specifically designed for delicate tonsil tissue, surpassing makeshift methods like using fingers, bobby pins, ear cleaners, or chopsticks — methods previously used due to a lack of better options. Our focus is not just on product development but also on education and normalization, aiming to bring our solutions into retail stores and dental offices for greater accessibility. Finally addressing the discomfort and embarrassment associated with tonsil stones is exciting as we work to normalize this common oral care frustration. My journey, bridging the gap between early medical interests and bioengineering innovation, uniquely positions me to contribute to this essential yet overlooked aspect of oral care.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

At Tonsil Tech, we’re disrupting the oral care industry with our innovative tonsil stone removal kit, specifically designed for the effective and safe extraction of tonsil stones, also known as tonsilloliths, throat stones, or tonsil rocks. Over 10% of the US population experiences tonsil stones which can lead to discomfort in the tonsils and a pungent tonsil stone smell. This issue is most prevalent among individuals in their teens to their 40s because they stopped performing routine tonsillectomies in the 1980s.

By focusing on a holistic understanding of tonsil stones, we’re providing improved solutions over traditional, makeshift methods. Our commitment addresses key questions like “How to get rid of tonsil stones?” and educates people on “What are tonsil stones?” and “What causes tonsil stones?” Our products are tailored for safe and effective tonsil stone extraction, catering to the modern needs of oral care.

Beyond our product innovation, Tonsil Tech is dedicated to educating both the public and healthcare professionals about tonsil stones and the techniques for their removal, especially for those wondering how to remove tonsil stones at home. We emphasize tackling issues like the unpleasant odor associated with tonsil stone smell, sharing insights on tonsil anatomy, and promoting safe removal practices. Our goal is to improve patient care and encourage informed conversations about safely removing tonsil stones, thereby enhancing overall oral health and self-esteem.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Looking back, there’s a certain comedy in my early pitch blunder that I can now laugh about, though at the time it felt like a disaster movie starring me. Picture this: my first large public pitch in Bend, OR. I was over-prepared, practicing for hours to the point of knowing my speech forward and backward. But ironically, the moment I stepped on stage, those bright lights hit me like a deer in headlights — a rather disoriented deer with a post-concussion light sensitivity issue, I discovered at a rather inopportune time.

I remember missing the first joke of my speech. My husband said he knew I was in trouble then, and I imagine him in the audience — horrified — watching the suspense thriller unfold. That night, the shower became my private rainstorm as I cried over what felt like a monumental letdown for my team — starring me.

But, as they say, the show must go on! The next year I developed creative solutions to my stage fright — including practicing with blinding lights akin to an alien abduction. Looking back, I’m surprised I was even willing to try again — talk about being proud of my younger badass self! As I geared up for my second attempt, I was a whirlwind of emotions — a mix of nervous anticipation and a fiery determination to rewrite my story. When I returned to the same stage, not only did we win the audience choice award with a giant check photo opp, but a month later we also won the Early Stage Competition at the Bend Venture Conference receiving a $50K investment. Talk about a comeback!

The lesson? Learning how to fall face first in the mud — and get back up with mud in your teeth, smiling — is invaluable. At the time, I’m sure I would have preferred an invisibility cloak, but now, I’m grateful for that comedic tumble. It was like a sitcom episode that taught me resilience, and how to turn an embarrassing moment into a stepping stone to success.

Now, when I talk to early entrepreneurs and share our story, I always emphasize that it started with failure and the courage to get back up again. It’s a reminder that even the most challenging beginnings can lead to triumphant outcomes, and resilience is often your most valuable asset.

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

Throughout my journey as the founder of Tonsil Tech, one of the most enriching experiences has been the opportunity to immerse myself in the world of peer mentorship. I’ve had the privilege of being part of groups like XcelerateWomen in Portland, OR, and Opportunity Knocks in Bend, OR. These programs stand out because they provide a platform to engage with fellow entrepreneurs, creating a supportive and collaborative environment. XcelerateWomen, in particular, was a revelation as it was my first experience in an all-women entrepreneurs’ peer mentor group. The comfort and openness of this setting allowed me to delve into challenging topics and ask more questions. The unique dynamic of this group fostered a sense of understanding and shared experiences that was incredibly empowering.

One aspect of these groups that has been particularly impactful is the power of group consensus in decision-making. There’s something about discussing options within a peer group that not only speeds up the decision-making process but also instills greater confidence in the decisions made. They have been pivotal in guiding me through tough decisions and ensuring that victories, no matter how small, are celebrated. This holistic approach to mentorship has not only supported my business decisions but also contributed significantly to my personal growth.

For those who may not have access to such programs, I strongly advocate creating your own peer mentorship group within your community. A group of 3–7 members meeting at least 1–2 times per month can provide a space for problem-solving, resource sharing, and mutual support. The power of collective wisdom in such groups is immense, and the benefits, both professionally and personally, are profound.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

In today’s rapidly evolving world, disruption often acts as a catalyst for progress and innovation. The concept of what has ‘withstood the test of time’ is relative, especially when we consider the significant societal changes of the last century. For instance, cars were commercialized in the 1900s, women’s US voting rights and commercial air travel in the 1920s, the Voting Rights Act of 1965, and the internet’s mainstream adoption in the 1990s. These historical milestones were disruptions that reshaped society, and new disruptive innovations like artificial intelligence will similarly impact the next 100 years.

I believe that disruption is most positive when it advances progress toward equality and accurately represents a diverse population. Such disruptions challenge outdated norms, promoting inclusivity and equality within our society. A prime example is the rise of digital platforms that democratize access to information and education, breaking down barriers that once hindered access to knowledge.

Conversely, disruption is not positive when it leads to the concentration of power and wealth, thereby exacerbating inequality. An example is the emergence of monopolistic practices in certain industries, where entities like Google and Facebook have gained excessive control, stifling competition and innovation in internet search and social media spaces.

In essence, while change and disruption are inevitable, their impact hinges on alignment with societal values and needs. Positive disruptions level the playing field, whereas negative disruptions create imbalances and inequalities. As we navigate these disruptions, it’s essential to assess and guide them to ensure they contribute positively to society as a whole.

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

Each piece of advice has been a guiding light at different stages of my journey, shaping my approach to challenges, growth, and personal fulfillment.

1. Vision and Action — Define Your Life Goals and Start Before You Are Ready: The power of a clear vision combined with taking action, even amidst imperfection, has been instrumental in realizing my goals. Founding Tonsil Tech taught me the importance of progress over perfection and the value of experience over waiting for the ideal moment to start.

2. Embrace the Fear of Growth and Conquer Challenges One Bite at a Time: This taught me to distinguish between “FEAR” and the “fear” that arises from growth and stepping out of my comfort zone. Embracing the discomfort associated with personal and professional expansion is key to significant breakthroughs and self-development. To navigate through this, I adopted the principle of taking things one step at a time. This was vividly illustrated to me by a mentor who said, “How do you eat an elephant? One bite at a time.” This shocking but effective analogy stuck with me, especially when facing daunting tasks. This approach emphasizes gradual progress and has been key in overcoming fears and achieving my goals.

3. Mindset and Attitude Are Under Your Control: I’ve come to learn that while external events are beyond my control, my reactions to them are not. Reading “Don’t Sweat The Small Stuff…and it’s all small stuff” by Richard Carlson helped shift my focus from dwelling on uncontrollable aspects to channeling my energy into what matters most. This change in mindset has enabled me to transform challenges into opportunities and navigate life more effectively.

We are sure you aren’t done. How are you going to shake things up next?

Absolutely! At Tonsil Tech, we recognize that women often serve as the primary purchasers of oral care products for their families. We aim to develop solutions tailored specifically to their needs and preferences, ensuring our products are inclusive and relevant. Moreover, we’re committed to exploring unmet needs in oral care, particularly those overlooked by the traditional industry. This commitment involves conducting in-depth research and engaging with diverse communities to understand their unique oral health challenges. By moving beyond the conventional mold of the oral care industry, we are establishing a brand that champions diversity, inclusivity, and consumer-centric innovation. As we delve into the complexities of oral care, we are eager to address the gaps and contribute to creating a more inclusive and forward-thinking industry.

In your opinion, what are the biggest challenges faced by ‘women disruptors’ that aren’t typically faced by their male counterparts?

The journey of women disruptors is about more than overcoming gender-based barriers; it’s about challenging and redefining the rules of a system not originally designed to include us. Navigating entrepreneurship as a woman involves unique challenges, particularly in securing funding, facing gendered expectations, and finding mentorship opportunities. Startups led by women face massive funding disparities, highlighting the need to advocate for equal opportunities and dismantle gender biases in the investment landscape. Women leaders also contend with gendered expectations; assertiveness, often praised in male leaders, can be criticized in women, necessitating a shift in societal perceptions of leadership. Traditional networking environments may not always support the inclusion of women disruptors, underlining the importance of creating conducive spaces for connection and collaboration. It’s vital to create a collective effort to foster a more equitable and diverse entrepreneurial landscape.

Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?

In my early 20s, “You Are A Badass” by Jen Sincero became a guiding light during challenging times. My book is filled with colorful notes and sticky tabs! After graduating with a bioengineering degree and starting a new life in The Bay Area, CA, I was met with a storm of challenges. From a sexual harassment case at work to a car accident where I was rear-ended at a red light that left me with a concussion and physical injuries, it felt like a relentless battle on multiple fronts. Leaving my job and confronting a sexual harassment case all with a concussion was an extreme challenge.

One particularly striking moment was when I mustered the courage to tell a mentor about the sexual harassment, only to be told “You are not the first and you won’t be the last.” That response fueled a fire within me, a mix of fear and determination, to ensure I would be the last person subjected to such behavior at my workplace. The realization of how complicit everyone was in this behavior in the organization was gut-wrenching. Reflecting on that time, I recall how I had tried to make myself invisible — I became so small. During this period, “Be Fierce” by Gretchen Carlson, became instrumental in processing my workplace sexual harassment experience and navigating the legal complexities. It taught me the importance of documentation and gave me the tools to pursue my case effectively. For me, “You Are a Badass” served as a guide to rediscovering and reclaiming my space and identity, which had been eroded in the wake of my challenging year. It was a catalyst in my journey to not just return to who I was before these events but to grow into someone stronger and more resilient. I strongly attribute my courage to take a leap and start a company to the recovery and growth these books provided me in my time of need.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

If I could inspire a movement, it would be to transform our engagement with governance, focusing on creating a brighter future for our youth. This vision is about more than political change; it’s about empowering every citizen to actively participate in shaping our society. It is amazing to think of what the American people could accomplish if we focused our energy and governmental resources on what would bring the most positive impact to our daily lives.

I dream of a world where technology bridges the gap between people and their governments, fostering transparency and accountability. I imagine a digital platform that revitalizes public engagement by providing real-time updates on representatives’ voting and funding sources, employing data visualization, and facilitating direct dialogue to diminish apathy at all levels of government. I am actively involved in my local government’s parks committee, and I’m continually amazed by the significant impact our collective voice can have on effecting change in our community. This vision focuses on leveraging innovation as a tool to build a responsive, inclusive, and forward-thinking community, where every voice plays a part in shaping a shared and thriving future.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

It has been said by many people and in many ways, but the way it was written on a card from my Nana really stayed with me. “Courage is not the absence of fear but doing it anyway.” This card from my Nana, who I was super close to growing up and who has since passed, is something I keep near as a reminder to keep going. I often find myself terrified, but that’s how I know I’m on the right track. For me, life is about learning to take up space and creating the change you want to see in the world, regardless of how uncomfortable the journey may be. It’s these simple words of wisdom that continue to guide me, especially in my journey as a founder, shaping both my personal and professional life.

How can our readers follow you online?

For insights into my journey and to stay updated on my work, connect with me on LinkedIn. Additionally, follow the latest developments with Tonsil Tech by visiting our website at tonsiltech.com, and join us on our LinkedIn, Facebook, and Instagram pages for more exciting updates.

Thank you for these fantastic insights. We wish you only continued success in your great work!