Big Ideas: “A platform to allow creatives to design immersive AR experiences” with Adobe CTO, Abhay Parasnis

It is our closely-held belief that there will always be positive value to pursuing new and better forms of creative expression through technology. However, with technologies like AI and AR, you’re having to ask yourself, “how do I know what’s real versus what’s not?” The reality is that we look at it two ways. Our role in this industry is to continue to push the limits of technology, innovation, and what’s possible, but we also must be mindful about the implications to policy and society. At Adobe we are working to explore and address the societal impact of these technologies — from privacy concerns, to bias in algorithms, to the ability (or inability) to authenticate content — not just for our work, but the broad ecosystem building these new innovations. It’s a dialog that we must…