Build trust. People won’t buy from a website that looks untrustworthy. ‘Contact Us’ and ‘FAQ’ pages, payment accepted icons, trust badges, etc. help to put potential customers at ease when shopping online.
Shopify is a fantastic platform to use to quickly set up an eCommerce website. Some companies create highly successful businesses with Shopify, but others are not as lucky. What is the difference? What do you need to know in order to create a highly successful Shopify based business? In this interview series, we are talking to leaders who created a successful Shopify business who can share the “5 Things You Need To Know To Create A Successful Shopify Business.” As part of this series, I had the pleasure of interviewing Veronique McCoy, CEO of Sun People Beauty.
Veronique McCoy, is the founder and CEO of Sun People Beauty. Through her beauty and cosmetics products, she serves one of society’s most underserved demographics in the beauty industry: mature African American women. She strives to shine a light on the Black women…