I believe firmly that travel changes lives — and we need the opportunity to introduce kids to these benefits.
As a part of my Marketing Strategy Series, I’m talking with my fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business. Today I had the pleasure of talking with Leah Chandler.
Leah is the Chief Marketing Officer for Puerto Rico’s Destination Marketing Organization, Discover Puerto Rico. As CMO, Leah is charged with providing strategic marketing leadership for the organization; responsible for the oversight of the DMO’s paid media, creative, public relations, brand development and management, and digital strategy.
Thank you so much for doing this with us! Before we dig in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?
I grew up watching my mom manage and eventually become the publisher of our bi-weekly hometown newspaper in southeastern Indiana. I think the ‘ink in your blood” sentiment was accurate in my case, and I…