Personalize your pitch for your audience — For our Shark Tank pitch, we wanted the judges to know that our pitch was designed for them! For example, Mark Cuban is a part-time owner of the Dallas Mavericks. We made sure to mention in our pitch the ability to create licensed PAIR top frames and one day have a Dallas Mavericks top. Turns out that day came much sooner than we anticipated. We just launched our NBA team collection this past July.
As a part of my series about the ‘5 Important Business Lessons I Learned While Being On The Shark Tank’, I had the pleasure of interviewing Sophia Edelstein and Nathan Kondamuri.
While at Stanford, Nathan shared his awful experience of wearing glasses as a child, with Sophia. At the time, Sophia was studying Human Biology with a focus in healthcare economics and medical devices, and Nathan was studying engineering. The duo wondered: why hadn’t anyone redesigned glasses from a static medical…