I think we’re reaching a phase where people are looking to grow relationships and connect meaningfully during this difficult time. Lowe’s takes great pride in being a business that empowers the spirit of do-it-yourself, but as we navigate this pandemic, there has never been a more important time for us to do-it-together. Just a couple weeks ago, we started to see customers creating signs using materials around their homes to share messages of hope and gratitude for the many heroes of this pandemic. We recognized that we could help put a spotlight on their efforts by inviting more people to join using #BuildThanks and share our DIY knowledge to inspire others to come together for a moment of collective thanks.
As a part of our series called “Seeing Light at the End of the Tunnel: 5 Reasons To…