Given how complex ecommerce technology is becoming, it is important to build on a product platform that can scale–one that can serve large audiences and power the full shopping journey.
As a part of my Marketing Strategy Series, I’m talking with fellow marketers at the top of their game to give entrepreneurs and marketing pros an inside look at proven strategies they might also be able to leverage to grow their business or career. Today I had the pleasure of talking with Igor Faletski.
Igor Faletski is a VP of Product Management at Salesforce and co-founder of Mobify. Igor successfully scaled Mobify from a Vancouver start-up to a global leader in headless commerce, leading to the Salesforce acquisition. Igor’s passion is making digital commerce simpler, faster, and truly personal for Salesforce customers all around the world.
Thank you for doing this! Can you tell us a bit about your ‘backstory’ and how you got started?
I’ve recently joined Salesforce Commerce Cloud via the acquisition of Mobify, where I was co-founder and CEO. At Mobify, we spent over a decade building…