Be fast and adapt to changes immediately. Content should never become stale. Product description and content should always be updated and adjusted. Use an API for everything and to help facilitate this process. Think of it this way; an API can work as a kind of translator between two applications that don’t speak the same language but allow communication nonetheless. APIs can make the whole process of getting things done faster and easier — including updates to your content.
As a part of my interview series about “Five non-intuitive things you need to know to run a very successful Amazon business, I had the pleasure of interviewing CTO and Managing Director, Robert Weissgraeber, at AX Semantics
Robert Weissgraeber is the Managing Director and CTO of AX Semantics, where he heads up product development and engineering. Robert is an in-demand speaker and an author on topics including agile software development and…