Lesson 1: Know your metrics — It’s important to know your business inside and out. Especially during a pitch to investors. I think I did a good job here, but as you’ll see in my next few lessons, it’s important not to just know your metrics, but to understand how they are all related and what metrics drive the business most.
As a part of my series about the ‘5 Important Business Lessons I Learned While Being On The Shark Tank’ I had the pleasure of interviewing Renaldo Webb & Gertrude Allen of Pet Plate.
Pet Plate is the thriving startup delivering over 15 million meals to dogs since founding in 2017. They made their TV debut on Shark Tank and catapulted his direct-to-consumer delivery service nationwide, delivering K9’s in all 50 states freshly cooked, high-quality, human-grade ingredients. Pet Plate’s dog meals are made at a USDA-inspected facility following the same food safety protocols used by Whole Foods. The meals are flash frozen to preserve the nutrients, then shipped directly to the customer’s door. Pup’s meals…