Believe in the Power of “No” — It’s easy to get consumed by the needs and wants of clients, our colleagues, and executives. PR has always been an area that involves educating those around you about the value, tactics, and best practices. As the PR subject matter expert: Trust yourself, trust your experience, and don’t be afraid to express your professional opinion even if it doesn’t align with those around you.
As a part of my series about the things you need to know to excel in the modern PR industry, I had the pleasure of interviewing Eloise Pisano.
Eloise Pisano is a seasoned public relations professional currently working as a senior specialist for Canon U.S.A., Inc. With a vast client portfolio that includes a variety of consumer lifestyle brands, such as Bounty Paper Towels, Coors Brewing Company and 1–800-FLOWERS.COM, Inc.,
she started her career in the non-profit world, transitioned into agency life, and then landed with internal PR/communications teams for large corporations…