Know the media who covers your space — locally, nationally, or both. Take time to understand them and any outlets they represent. Build relationships with these professionals and share relevant information.
Welcome to another installment of our PR Strategy Series, where you can learn directly from top industry experts about how you can leverage media attention to grow your business.
I’m your host, Kage Spatz — here to help you attract more clients, deliver more value, and sign more deals that truly benefit everyone. Today I had the pleasure of talking with Paul Oakley.
For more than 25 years, Oakley managed public relations, public affairs, sustainability, corporate and marketing communications programs for a range of domestic, international and global brands. He honed his skills working with nonprofits, start-ups, mid-cap companies, and Fortune 50 leaders primarily in the plastics, chemicals, materials, manufacturing, and automotive segments.
Oakley earned a bachelor’s degree in PR from Northern Arizona University in Flagstaff and lives with his wife, Jami, and their…