You have to let go of controlling your product and client. Produce something good. Be transparent. The rest of the message should take care of itself.
As part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. Today I had the pleasure of talking with Miriam Abbott.
Miriam RB Abbott has been a freelance copywriter for over two decades. She’s watched both the medium and the messaging change dramatically as it chases evolving audiences. Contexts of constant change keep Miriam on her toes, but it also keeps her fascinated with the field.
Thank you so much for doing this with us! Before we dig in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?
I shouldn’t be a promotional writer. I shouldn’t be a writer at all, honestly. In school, I hated writing; numbers are more my thing. But a commitment to math and numbers can make anyone a better writer because good writing depends on an innate sense of balance…