Optimize for Mobile: More than 50% of Amazon Shoppers are purchasing through mobile. Your first 100–130 characters in your title must be the keywords that articulate your product and its primary differentiator. I can’t tell you how many times people lose out on sales simply because they decided to put their niche’s main keywords like “40 oz”, “300 ct”, or “Vegan” at the tail end of their title. The buyer is trying to make a quick decision on a 40oz water bottle, yet you’re making it difficult for them in the search results to determine if you fit that need or not quickly.
As a part of my interview series about “Five non-intuitive things you need to know to run a very successful Amazon business, I had the pleasure of interviewing Marx and Amber Succés.
Marx Succés’ passion for entrepreneurship began during his college years at Purdue University, where he earned…