Don’t just sell one way on Amazon. To be successful on the platform, you can’t just be a reseller or a drop-shipper or a private-label seller. You should be selling through at least two of these methods because if your sources dry up, or there are supply chain issues in one area, you still have the other to support you.
As a part of my interview series about “Five non-intuitive things you need to know to run a very successful Amazon business, I had the pleasure of interviewing Lesley Hensell.
Lesley Hensell is a partner and co-founder with Riverbend Consulting, whose 50+ employees solve critical problems and offer effective growth strategies for sellers on Amazon and other ecommerce platforms. Lesley oversees Riverbend’s client services team. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running.
Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting…