Before you start selling on Amazon, develop a Brand Enforcement Program. This will educate you about intellectual property issues, including copyright infringement and trademark violations, brand abuse, unauthorized sellers selling your product and even counterfeit products. It’s far easier to create the right infrastructure and protect your brand from the start versus doing damage control after the fact. For example, if a seller is offering your product at a lower price, that can negatively impact your business.
As a part of my interview series about “Five non-intuitive things you need to know to run a very successful Amazon business, I had the pleasure of interviewing Kelley Higney, Founder and CEO of Bug Bite Thing.
Kelley is the founder and CEO of Bug Bite Thing, which is dedicated to offering people a chemical-free and eco-friendly solution that alleviates the discomfort, stinging, itching, and swelling…