Karen Cohen of Wix.com: “Not making a decision is more harmful than making the wrong one; Be willing to make decisions as bets”

Karen Cohen of Wix.com: “Not making a decision is more harmful than making the wrong one; Be willing to make decisions as bets”

Be willing to make decisions as bets. You don’t have to be 100% sure about a specific direction, but not making a decision is more harmful than making the wrong one. To minimize risk, I write down all the facts I know and everything I’m not sure of. Then, I share this information with anyone working with me on the problem (usually in a Google doc where they can leave comments and suggestions). I’ve found that this generates collaborative thinking and shared accountability, but most importantly, this serves as important documentation to later understand why I made said decision.


As part of my series about strong female leaders, I had the pleasure to interview Karen Cohen. Karen is an Engineering Manager and Product Architect at Wix.com, where she designs and builds infrastructure and platform products. She enjoys the challenge of reconciling developer

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Yitzi Weiner
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Yitzi Weiner

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Editor and journalist at Authority Magazine, sharing in-depth executive interviews, leadership insights, and empowering stories from world-class founders and creators.

Authority Magazine
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