Don’t underestimate the power of customer reviews. Over two-thirds of consumers start their product journey by reading customer reviews on Amazon, even if they end up converting elsewhere. The power of positive reviews and high product ratings help boost conversion rate and build brand affinity on Amazon and beyond.
As a part of my interview series about “Five non-intuitive things you need to know to run a very successful Amazon business,” I had the pleasure of interviewing Julian Reis.
Julian’s passion is discovering the small patterns that lead to big change across industries — from finance to energy to consumer brands. After getting his start as a macro-trader with an eye for market-shaking trends, he used those talents to build and sell two successful hedge funds (including Pagoda Capital, later acquired by Tudor Capital) as well as an international oil services business (Kuiper International, later acquired by Gulf Capital). In 2013, he was inspired by exciting changes in the beauty space to become angel investor to cosmetics e-tailer Luxola (later sold to LVMH) and…