DTC brands are absolutely incredible at providing a pre-sale experience that exceeds expectations but typically, after purchase, that customer just goes back to square one in the journey. There is SO much untapped opportunity in your post-purchase and retention strategy. Be sure to continue to exceed expectations and have a strategy to keep those customers engaged.
Shopify is a fantastic platform to use to quickly set up an eCommerce website. Some companies create highly successful businesses with Shopify, but others are not as lucky. What is the difference? What do you need to know in order to create a highly successful Shopify-based business? In this interview series, we are talking to leaders who created a successful Shopify business who can share the “5 Things You Need To Know To Create A Successful Shopify Subcription Business.” As part of this series, I had the pleasure of interviewing Gabriella Yitzhaek Tegen.