Don Cumming of BlueWillow Biologics: Five Things You Need to Know to Run A Very Successful Amazon Business

Speed and Agility — With the Coronavirus hitting the US hard, our team at Blue Willow knew we had an incredible product that could help consumers. We also knew we needed to move quickly to get this solution to market. We went from concept to live on Amazon in 100 days. The key was partnering with Amazon to help expedite item setup and ensure we had all proper documentation to pass their strict product compliance. It was important that the brand launched on Amazon with the Prime Promise vs. some competitors that launched via FBM (Fulfillment by Merchant), which may not offer free two-day shipping. Being a new brand on Amazon, going to business through Seller Central FBA (Fulfillment by Amazon) was the fastest way to market and the best way to deliver product to the end-user.