Listing Image: Use the central image that stands out to the shoppers’ eye compared to competitors’ main images — including any available differentiators, such as brighter colors, less clutter, facing left instead of right, or even zoom in to a section of the product that illustrates a unique feature. For example, a red or blue color product quickly catches a shopper’s eye scan results.
As a part of my interview series about “Five non-intuitive things you need to know to run a very successful Amazon business, I had the pleasure of interviewing Brian R. Johnson.
Brian R. Johnson is a Texas-based advertising strategist, brand architect, and e-commerce geek. He has served as a leader in online advertising and conversion rate strategy for nearly two decades. A trusted partner to tens of thousands of brands across the globe, Brian’s work has earned him a reputation as a disruptive force in a world brimming with new and interesting challenges.