If I was running a small business, I’d be really focused on three areas — Collaboration, analytics, and content and design.
As part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. Today I had the pleasure of talking with Anup Shah.
Anup Shah, Vice President and Chief Marketing Officer of the Juice portfolio at PepsiCo Beverages North America (PBNA), leads the strategic positioning, marketing communication, and innovation agenda for the $2.5 billion portfolio of 15 brands including Tropicana, Naked Juice, Izze, Dole, KeVita, and Frutly.
He brings more than 17 years of CPG experience to the Juice portfolio, with a track record of growing top-tier FMCG and lifestyle brands. Prior to joining PepsiCo, Anup spent 7 years with Molson Coors, where he oversaw the emerging brands portfolio and innovation before transitioning to lead the Miller family of brands as Global Vice President. He led Constellation Brands’ Corona and Corona Light brands through several award-winning…