Communicate with your audience in an authoritative but authentic way. Let them know how much time and effort you put into the story if it’s an investigative piece. This also builds the credibility needed when the publication ultimately asks for subscription or contributions from their readers.
As a part of our series about “the 5 steps we can take to win back trust in journalism” I had the distinct pleasure of interviewing Amy Adams Harding of Google.
Amy Adams Harding is the Director of Analytics, Revenue Optimization and News Consumer Insights at Google. Her team is responsible for the News Consumer Insights suite of tools (including NCI, Realtime Content Insights and the RCI Chrome Extension, News Tagging Guide, and the NCI Demo Site) as well as the NCI Shift program for publishers which helps news organizations of all sizes turn analytical insights into concrete actions to better their reader engagement and monetization opportunities.
Thank you so much for joining us. Before we dive in, our readers would love to ‘get to know you’ a bit better. Can you share with…