Sports Stars Making a Social Impact: How NBA All-Star Baron Davis is highlighting unsung African-American heroes in order to give minority children more role models to look up to

Sports Stars Making a Social Impact: How NBA All-Star Baron Davis is highlighting unsung African-American heroes in order to give minority children more role models to look up to

Nothing will ever outshine, for me, the countless children whose eyes and imaginations I’ve seen light up when meeting Black Santa and understanding that there’s a character of pure good out there that represents them. But along with those we touch with our content, I am also humbled by those I’ve worked with who I’ve seen grown and become empowered as the company has expanded. That has meant so much to me as a leader, to see my team rise to the occasion and reach their professional potential. It’s a huge part of the joy I receive in running a business.


As a part of my series about sports stars who are making a social impact, I had the pleasure of interviewing NBA All-Star Baron Davis. Entrepreneur, investor, and two-time NBA All-Star and record-holder, over a thirteen-year career

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