While working in banking, I learned that more than 60 percent of people don’t know what they want to do with their money. It’s amazing — so many people have spent the bulk of their lives earning but have not thought about where their money will go. Make-A-Wish has a responsibility to show people the impact they can have through contributing, financially, to our mission. Most people know of Make-A-Wish, meaning we have their share of mind. But in a lot of cases we do not have their share of wallet. If I could create a movement, I would help people know our story, correctly, and ask them for their support — reaching share of wallet, through share of heart.
As part of my series about companies and organizations making an important social impact, I had the pleasure of interviewing…
