I became obsessed with wellness in 2015 when I decided to change my diet around completely and that’s when I created Become Nutrition.
Jeff Logan: Why Treating Yourself Like a Luxury Car Changes Everything About Your Daily Wellbeing
The CEO of Become Nutrition shares how shifting away from ignorance, adopting a luxury-car mindset, and eliminating laziness can completely transform your health.

As a part of my series about “5 Lifestyle Tweaks That Will Dramatically Improve One’s Wellbeing”, I had the pleasure of interviewing Jeff Logan. Jeff is the Owner/CEO of Become Nutrition. He doubles as a model / actor in Los Angeles. The well-being of customers along with his own is always a top priority.
Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share with us the story about how you first got involved in fitness and wellness?
THANKS FOR HAVING ME!!! I first got involved with fitness when I was just a boy (7/8 years old) my father would take me to the gym with him and his training partner and I would witness the most grueling training sessions I’ve seen! I grew up playing football, so fitness was always important. I personally think one can have fitness without wellness. I became obsessed with wellness in 2015 when I decided to change my diet around completely and that’s when I created Become Nutrition.
Can you share the most interesting story that happened to you since you started your career?
I think It was when one of my son’s friends was asking what I did for work, and my son started naming off all the things I do like his life depended on it! I mean even things and ads I’ve been in that I didn’t think he saw! I’m a really harsh critic on myself and I never sit back and add up or list my work or accomplishments, I’m always on go. And when he listed everything off I thought to myself like “damn, I do a lot/ I’m doing everything I’ve dreamed of!”. It was a pleasant reminder for sure!
Can you share a story with us about the most humorous mistake you made when you were first starting? What lesson or take-away did you learn from that?
The most humorous mistake was when I first began training I would count my protein intake so meticulously, yet I never looked at the caloric / fat content of the items I was eating. So, each day I knew I needed to eat my bodyweight in grams of protein. Most of my choices I wouldn’t touch today or I would consider them “cheat meal,s” hahaha. At the time, I wondered why I was gaining fat along with my muscle.
Can you share with our readers a bit about why you are an authority in the fitness and wellness field? In your opinion, what is your unique contribution to the world of wellness?
I’m an authority in fitness & wellness because I go against the grain. I go against what’s popular and I create my own lane for individuals to attain real results. I’ve single-handedly created a new culture of people becoming better. Anything from a person’s body composition to their fat loss goals and even their sense of well-being / mood are all on a steady increase. My products are the first of their type in history. Not only have I done the research but I’ve done the testing on myself! I’ve lost over 100 pounds and I look so drastically different I get accused of undergoing surgeries! I’m dedicated to getting people results the quickest yet safest way possible!
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
I’m grateful for my son, I had my son at a young age and the moment I saw him, I flipped a switch. I dedicated my life to hard work. He gave me an overwhelming sense of responsibility! He helped me to stay focused! Also, it may sound crazy but I always look up to my “future” self. An image of myself that has achieved it all. This is a good place to go to for advice and also this higher accomplished image of one’s self can keep a person going in times of struggle!
Ok thank you for all that. Now let’s move to the main focus of our interview. We all know that it’s important to eat more vegetables, eat less sugar, exercise more, and get better sleep etc. But while we know it intellectually, it’s often difficult to put it into practice and make it a part of our daily habits. In your opinion what are the 3 main blockages that prevent us from taking the information that we all know, and integrating it into our lives?
No problem! Yes, yes yes — we all know these things! I personally don’t give myself the option to divert from a lifestyle of wellness. Also, I’ve educated myself on the subject of what the opposition of wellness can do to your body. Let’s take cars for an example: A cheap car takes regular gasoline for fuel, a luxury car can only take “premium” fuel with a high-octane rating. If any fuel lower than that octane rating is pumped into that luxury car, it won’t operate properly. We must treat ourselves as a luxury car that only takes high level fuel! To sum it up, the three main blockages are:
1. Ignorance- lack of knowledge about wellness, we must educate ourselves
2. We must develop the lux-car mindset in relation to our bodies
3. Stop being LAZY!!
Can you please share your “5 Non-Intuitive Lifestyle Tweaks That Will Dramatically Improve One’s Wellbeing”? (Please share a story or an example for each, and feel free to share ideas for mental, emotional and physical health.)
1. Drink more water, yes you heard me… WATER!
2. Get active- bike ride, hit the gym, take the stairs, park further away.
3. Find other people who are active, you don’t have to take the journey alone!
4. Meditation- set your intentions and set them high!
5. Prior to putting anything into your mouth to eat ask yourself “is this healthy?” & “and will this push me forward or hold me back?”
As an expert, this might be obvious to you, but I think it would be instructive to articulate this for the public. Aside from weight loss, what are 3 benefits of daily exercise? Can you explain?
1. STRESS RELIEF!!!!! Feel better, get the stress of the current day off you or start your day off on the right foot.
2. Detoxify: the amount of toxins you can expel from your body during exercise is amazing, you can “reset” yourself in a sense.
3. FAT LOSS + GET STRONGER. Who doesn’t want an improved body composition?! Exactly… we all do!
For someone who is looking to add exercise to their daily routine, which 3 exercises would you recommend that are absolutely critical?
1. Some form of cardio: run, jog, bike, walk, hike, dance
2. Resistance Training: don’t be afraid of weights
3. Yoga: get flexible!
In my experience, many people begin an exercise regimen but stop because they get too sore afterwards. What ideas would you recommend to someone who plays sports or does heavy exercise to shorten the recovery time, and to prevent short term or long term injury?
We have to refuel our muscle post activity because we just broke them down! So now they need to repair! You can use protein to do this (Be Pro: https://becomenutrition.com/collections/all/products/be-pro-vegan-protein) also you can use bath salt soaks, sauna, steam rooms and stretching!
There are so many different diets today. Can you share what kind of diet you follow? Which diet do you recommend to most of your clients?
I follow a diet I created called “The Gunsmoke Diet.” This will be releasing on my site very soon! In short, it’s a medium-high protein diet, low carb, moderate fat. I’m also a pescatarian, however this diet won’t be limited to pescatarians! #TheGunSmokeDiet
Is there a particular book that made a significant impact on you? Can you share a story?
Yes! TONS! One that sticks out is: “As a Man Thinketh”. This book is about our thought process and it teaches you to think positive. The thoughts you put into the world is what the world will give you back! This pattern can’t be changed. Your mind is like a garden you can water it and put sunshine on it / build a fence around it so bad things can’t get in (good/positive thoughts) OR you can let it dry up and malnourish it (bad/ negative thoughts). “As a person thinks in their heart, so they are.” Love that book.
You are a person of enormous influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)
LOL, too late! I already started a movement of individuals believing in their dreams and goals. Also. I have a new generation of people taking their health serious! I’m making it cool to be healthy and successful in life…because it is!
Can you please give us your favorite “Life Lesson Quote”? Do you have a story about how that was relevant in your life?
I came up with a quote: “No Beast Mode, Just Be a Beast.” This quote has carried me through my struggles and triumphs. It means to “Be a Beast” in everything you do, not just some things. Not just turning “beast mode” on in the gym, and then turning it off in life, but letting it remain on! Conquering everything.
We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them :-)
I want to have a private breakfast with Will Smith, Arnold Schwarzenegger & me in 5 years! TAG THEM UP! MAKE IT HAPPEN, hahaha
What is the best way our readers can follow you on social media?
follow me here : @ JeffLoagz
follow the brand here: @ BecomeNutrition
Thank you for these fantastic insights. We wish you only continued success in your great work!
About the author:
Dr. William Seeds is a board-certified orthopedic surgeon and physician specializing in all aspects of sports medicine and total joint treatments. With over 22 years of experience, Dr. Seeds is focused on providing the most innovative results to those seeking to maximize their performance, relieve injuries, and live a healthy lifestyle.

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