To be a good negotiator, you need to understand the other party’s concerns and motivations. There’s a lot of truth to the saying that there are two sides to each story. The same holds true in negotiations. Most conflicts can be resolved once you get to the root of the differences; plus, a successful negotiation can pave the way for future positive conversations.
As a part of my series about leaders helping to make the entertainment industry more diverse and representative, I had the distinct pleasure of interviewing Ellen Healy.
Ellen Healy is the Senior Marketing Director of Global Consumer Engagement, Music & Entertainment at PepsiCo. In this role, Ellen spearheads the company’s global sports, media, and entertainment strategies and manages key talent partnerships to further PepsiCo’s rich participation in cultural moments around the globe.
During her 35 years at PepsiCo, Ellen has played a critical role in orchestrating the company’s participation on the world’s biggest stages…
