Edith Gálvez: Inside the Strategic Pivot From COVID Layoffs to Building a Thriving ASMR Cooking and Wellness Community

As a part of our series about “Social Media Influencers Share Their Top Self Care, Wellness, and Beauty Tips, I had the pleasure of interviewing Edith Gálvez.

Edith is an Influencer and Mom who started doing videos just about a year ago showing asmr cooking and lifestyle vlogs.

For Edith, Cooking is not only a passion but also a safe space for her on how she copes with her mental health and how she stays in touch with her roots as well.

Thank you so much for doing this with us! Our readers would love to get to know you a bit better. Can you share with us the backstory of how you came upon this career path and to where you are today?

Thank you for having me! So, I had just gotten laid off from my job during COVID with that happening I decided to just become a stay-at-home mom. During this time, I realized I wanted to cook more at home, and it was also a way for me to cope with my eating disorder, so I focused on cooking more. Later, it started to feel like it became my safe space and with my daughter joining me it even helped me more.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Not really, the support I have received from everyone who watches me on my social media platforms has made me feel grateful for the success I have received. I have so many people to thank. My husband is my biggest supporter and my friend Alejandra Tapia also known as (nanajoe19), has been a huge part of helping through my social media journey and helping me turn this into my career.

Can you share a story with us about the most humorous mistake you made when you were first starting? What lesson or take-away did you learn from that?

Yes, I do! During my cooking journey I started to notice a lot of people commenting about my knife skills. I honestly found it to be very funny. It’s a mistake I’m not a chef or didn’t go to culinary school, but it is a lesson for me now. I have been slowly learning how to cut all my veggies and be safe in the kitchen. I started watching YouTube videos so little by little I have been learning.

As an influencer, you have been blessed with great success in a career path that many have attempted, but eventually gave up on. In fact, perhaps most people who tried to follow a career path like yours did not succeed. Do you have any words of advice for others who may want to embark on this career path but know that their dreams might be dashed?

Don’t give up! If it’s shyness or embarrassment that you feel, push it to the side. We don’t have time for that energy — if you feel in yourself to do any kind of content DO IT! I always tell myself “It doesn’t hurt to try”

Can you share with our readers some of the strategies you’ve used to build an engaged, loyal, and large online community?

Listening to your community is key and important because if we listen to them, they’re engaged and that’s what keeps us going. It is hard to keep up, but every now and then I try to listen to everyone on what they like to see next!

Ok thank you for all that. Now let’s shift to the main focus of our interview. In my work, I focus on how one can thrive and care for oneself in three areas: body, mind, and heart. You are a busy person with a demanding schedule, can you share with our readers two self-care routines, practices or treatments that help your body thrive?

Yes, I am a huge person on doing nothing and REST! I think it’s very important to relax and rest to collect yourself and prepare mentally for what is to come next on a demanding schedule. My second self-care routine would be getting a facial! It’s so relaxing and makes me feel like a new person. It’s okay to pamper yourself during a self-care routine.

Can you share with us two routines that you use to help your mind or heart to thrive?

Yes, to help my mind and heart thrive, I have been working out almost every day for 30 minutes. This helps me in reducing my stress and maintaining a healthy weight. Getting a full 8 hours of sleep also helps my mind be productive and alerted for the next day.

Can you share five ideas that anyone can use “to feel beautiful”?

1. Putting on a happy face! People look more attractive and friendly when they smile!
2. Admiring one thing about yourself, I get a lot of compliments on my face being clear and it honestly makes me feel truly better. It’s one thing I admire about myself.
3. Wearing a bright color, I find it helps to make the day feel even better!
4. Having positive and friendly friends can also make you feel beautiful and feel like your life is content!
5. Showing confidence inside and out truly makes someone look and feel beautiful.

Do you have a story about the strangest, most bizarre or funniest wellness treatment that you’ve ever experienced?

I haven’t done a wellness treatment yet, but I’m looking forward to doing one soon!

As an influencer, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

Spreading mental health awareness and self-care.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world with whom you’d like to have a private breakfast or lunch with, and why? He or she might just see this. :-)

Would love to have lunch with Winnie Hayes! I love her kids lunch boxing videos; she is literally an inspiration when it comes to trying to be the perfect mom.

What is the best way our readers can follow you on social media?

I think on all social media platforms I’m either @edithxgalvez or Edith Galvez :)

This was very inspiring. Thank you so much for the time you spent on this. We wish you only continued success.

About The Interviewer: Maria Angelova, MBA is a disruptor, author, motivational speaker, body-mind expert, Pilates teacher and founder and CEO of Rebellious Intl. As a disruptor, Maria is on a mission to change the face of the wellness industry by shifting the self-care mindset for consumers and providers alike. As a mind-body coach, Maria’s superpower is alignment which helps clients create a strong body and a calm mind so they can live a life of freedom, happiness and fulfillment. Prior to founding Rebellious Intl, Maria was a Finance Director and a professional with 17+ years of progressive corporate experience in the Telecommunications, Finance, and Insurance industries. Born in Bulgaria, Maria moved to the United States in 1992. She graduated summa cum laude from both Georgia State University (MBA, Finance) and the University of Georgia (BBA, Finance). Maria’s favorite job is being a mom. Maria enjoys learning, coaching, creating authentic connections, working out, Latin dancing, traveling, and spending time with her tribe. To contact Maria, email her at angelova@rebellious-intl.com. To schedule a free consultation, click here.