Danny Edwin: Relentless Original Content Creation Drives Millions of Social Media Followers

As a part of our series about lessons from Thriving Power Couples, I had the pleasure of interviewing Danny Edwin.

Danny Edwin is a leading social media manager. He is the partner of TikTok star Michael Doherty.

Thank you so much for doing this with us! Can you tell us a story about what brought you two to your respective career paths?

I think we both had a vision of what we wanted for life, and that was to leave behind our 9–5s; we didn’t want to be held up by anyone’s schedule. We wanted to have more control over our own time. Although Michael Doherty and I didn’t meet at the start of our careers, we both shared a dream to make it big in the content-creating realm, which meant never giving up and posting 1–5 times a day across social media platforms every day without breaks. That work ethic of creating original content led to where we are now, with over 1 million followers each across our platforms.

Can you share the most interesting story that happened to you since you two got married?

Well, we’re not married yet, but I like to think we are heading down that path. Our most exciting story to date has to be that only after two weeks of texting, my now boyfriend Michael flew out from New York to see me in Toronto to go on our very first date, and ever since, we’ve flown out to see each other wherever we are.

It has been said that our mistakes can be our greatest teachers. Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I guess our mistake was mixing up work and relationship time since both our social media accounts have to do with our personal lives. Our relationship is a big part of that. So often, when we share a real, wholesome moment together, watching a sunset or overlooking a city, I’ll turn my head to see Michael on his phone trying to capture our moment together instead of being in it. This goes both ways, though; I’m guilty of it too. It’s not too wholesome trying to bank off every moment of our relationship. So we both learned to be more in the moment and to set time aside for work.

What do you think makes your company stand out? Can you share a story?

Being in our line of work requires originality, and we both have that, making funny and unique viral videos. We stand out even more by accelerating our growth by contracting out workers to post our videos for us.

Are you working on any exciting new projects now? How do you think that will help people?

At the moment, I’m working on building a YouTube channel that will involve wholesome activities between my boyfriend and me and should be an outlet for people to view a healthy gay relationship and to prove to the community that gay culture isn’t just hookup culture.

What advice would you give to other CEOs or founders to help their employees to thrive?

Good communication with your employees, filming, and editing is hard work, and most of all, it takes creativity to make a good video. Of course, this depends on your industry, but involving your employees and giving them a seat at the table instead of ordering them around will result in a higher drive to make better content. Treat people how you want to be treated.

What are the “5 Things You Need To Thrive As A Couple”?

First, love because that’s what holds us together. Two, patience, patience that things will get better in the future. Three, we need to balance our work and relationship time. Four, purpose, to always have an objective and goals for our future. Without that life would feel empty. And fifth is humor; it’s important to laugh every now and then and find humor in even the worst situations.

Thank you so much for joining us. This was very inspirational.

About the Interviewer: Nancy Landrum, MA, Relationship Coach, has authored eight books, including “How to Stay Married and Love it” and “Stepping Twogether: Building a Strong Stepfamily”. Nancy has been coaching couples and stepfamilies with transformative communication skills for over thirty years. Nancy is an engaging interviewer and powerful speaker. Nancy has contributed to The Washington Post, Huffington Post, Authority, Medium, Yahoo, MSN, Psych Central, Thrive, Woman’s Day magazine, and more. Nancy is the Founder of the only one of its kind online relationship solution, www.MillionaireMarriageClub.com. Nancy coaches couples across the globe in person and via Zoom. Nancy’s passion is to guide couples and families to happy lasting marriages where children thrive and lovers love for life.